Most businesses took advantage of the Internet boom of the 1990s and developed a business web site.
Expectations were high that having an online presence would have an immediate and positive effect on sales. Because the
technology was new, however, most business web sites and associated web hosting services
were very expensive. The design
of
most of these web sites
was
very basic by today's standards, and many
of the sites were never properly optimized
for search engines. Few, if any, had ties to social marketing.
Business owners soon realized having a web site didn't necessarily equate to sales.
Usually, the lack of
online
conversions could be attributed to poor site planning and design... or its lack of search engine "friendliness."
Beyond the proper design and architecture of a website, there are now countless electronic marketing
opportunities
every business should be taking advantage of. From social sites like YouTube, Facebook and
Twitter
to the latest in email marketing, e-newsletters, and search engine ad campaigns, business owners
are
discovering
exciting and effective new markets that are easy to set up and which can fit
into any budget.
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