e-workings electronic marketing services
home home   about about us   client list client list   facebook facebook   twitter twitter

sem

Web Site Design Search Engine Marketing Email Marketing E-Newsletters Social Marketing Contact

Just because you found a website... doesn't mean people will find you.

A website can be found a number of ways. One way is to send somone to the site from a business card, brochure or advertisement with a specific web address. If potential customers are using keywords to find a product, however, , your site may or may not show up on Google or any of the other major search engines. If it does, it may be so far down on the list that most searching for it will likely never find it.

Many factors can determine where your site may show up on the search engines, including subject keywords, page content, page rank and inbound links, jst to name a few. One thing to remember is that the search engines are savvy to the "tricks" that web designers have learned through the years to improve search engine placement, and have acted accordingly. If your site has too much duplicate content, for instance, it can actually be blacklisted. Permanantly.

While no search engine marketing company can guarantee top placement on popular search engines like Google, there are steps you can take to increase your site's placement. And you don't have to depend on marketing reports from the same people who sell marketing services. Online analytical tools and ranking services make it easy for webmasters and clients alike to quickly follow their site's progress.

Let E-Workings be the key to navigating your customers to your front door.

Search Engine Marketing (SEM)

SEM is the practice of using proven, viable techniques to promote a website and increase its placement in the search engines. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns are among the many different types of forms of search engine marketing. SEO includes building a site with certain keywords, articulate titles and subheads, and the proper amount of content compared to the sites' subject keywords. PPC, on the other hand, offers a way to generate search engine ads, paid for only when and if clicked by a customer, and serves as a flexible and affordable way to generate leads.


Contact us today for a free, no-obligation analysis of your current search engine placement.
We'll show you your weakest "links."  Then we'll show you how we can improve on it together.


home | about us | contact us | facebook | twitter