E-Mail Marketing and Electronic Promotions

You no longer have to go "postal" to get your message to the masses.

Just twenty years ago, our mailboxes were full, mail trucks were overloaded... and the Mailman had back trouble.

Printed direct mail pieces kept us all informed of the latest offers from our favorite companies. From mail-order
pantyhose to the latest product catalogs, we were sent offers, and, if things went well, we were ready
to buy. Direct mail, however, was a very inefficient and expensive way to get your message across. Historically,
if just three percent of the people you sent your mail to responded, the campaign was considered a success. 
As a result, even with a successful campaign, 97% of the promotional direct mail pieces landed in the trash.

Today there are more than 1.5 Billion email users. 500 Million more are expected to join by 2013.  A whopping
247 billion emails are sent every day, and 90% of US internet users go online regularly to check email. Over 57% check email every day. By the time you read this sentence, over 20 Million new emails have entered cyberspace.

Email marketing helps you build relationships with your customers. It promotes your products, develops leads and can be developed to take advantage of optimal delivery times. Email also lets you quickly develop promotions that have a positive and immediate effect on sales. Last, but not least, email marketing gives you the unique ability to quickly gather important data on your customer's buying habits, and provides other data useful for future promotions.